01
Wisconsin WI
Wisconsin became the 33rd state to legalize online sports betting on April 9, 2026 when Governor Tony Evers signed AB 601 (2025 Wisconsin Act 247). The law uses the hub-and-spoke tribal model. Launch …
Topic Cluster 4 states Updated 2026-04-30
Newest US Sports Betting Markets (2024 and Later)
States that legalized online sports betting in 2024 or later. New markets typically run aggressive promotional cadence in the first 6-12 months as operators compete for market share.
Editorial Angle
Why This Group Of States Matters
New markets are customer-acquisition windows. Operators front-load welcome bonuses regardless of calendar season because the lifetime-value math during launch outweighs all other timing considerations. Bettors in newly-launched states should claim immediately.
4 States
States In This Category
02
03
North Carolina NC
North Carolina launched online sports betting in March 2024. After Underdog Sports closed in December 2025, NC has 7 active licensed operators. ESPN BET rebranded to theScore Bet in December 2025. NC …
04
Vermont VT
Vermont launched sports betting in January 2024. The market now has 4 active online sportsbooks (DraftKings, FanDuel, BetMGM, Caesars). The Vermont Lottery oversees the market with a 31-33% revenue sh…
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FAQ
Common Questions
What states are in this category?
4 states currently fall in this category: Wisconsin, Missouri, North Carolina, Vermont. The list updates whenever a state's market structure changes (operator count, tax rate, or legal status).
Why does this category matter for bettors?
New markets are customer-acquisition windows. Operators front-load welcome bonuses regardless of calendar season because the lifetime-value math during launch outweighs all other timing considerations. Bettors in newly-launched states should claim immediately.
How were these states selected?
States are filtered by launch year from our state-data ground truth file. Launch year is the calendar year when online sports betting first went live in the state.
Where can I see the underlying data?
Each state has a dedicated guide page (/states/[slug]/) with the full operator list, tax history, regulator information, and timeline. For aggregate fiscal data across all 38 legal jurisdictions, see our /research/sports-betting-tax-revenue/ analysis.