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Topic Cluster 9 states Updated 2026-04-30

Sports Betting in the Southeastern United States

A regional snapshot of sports-betting law and market structure across the Southeast — Virginia, North Carolina, Tennessee, Florida, Kentucky, and others.

Editorial Angle

Why This Group Of States Matters


The Southeast is the most regionally fragmented US sports-betting cluster: monopoly markets (FL), aggressive multi-operator markets (VA, NC, TN), and entirely-illegal holdouts (GA, SC, AL) all coexist. State-line proximity creates real bettor-arbitrage between markets.

9 States

States In This Category


01

Virginia VA

Operators 13 operators Tracked operators 12 Regulator Virginia Lottery

Virginia launched sports betting in January 2021 with a 15% tax rate. Operators can deduct promotional credits from taxable revenue.

02

North Carolina NC

Operators 7 operators Tracked operators 7 Regulator North Carolina State Lottery Commission

North Carolina launched online sports betting in March 2024. After Underdog Sports closed in December 2025, NC has 7 active licensed operators. ESPN BET rebranded to theScore Bet in December 2025. NC …

03

Florida FL

Operators 1 operators Tracked operators 1 Regulator Florida Gaming Control Commission

Florida has a unique monopoly model. Hard Rock Bet is the only legal sportsbook, operated by the Seminole Tribe under a compact running through 2051.

04

Kentucky KY

Operators 8 operators Tracked operators 8 Regulator Kentucky Horse Racing Commission

Kentucky launched sports betting in September 2023. The Kentucky Horse Racing Commission regulates the industry with 9.75% online / 14.25% retail tax.

05

Tennessee TN

Operators 10 operators Tracked operators 9 Regulator Tennessee Sports Wagering Council

Tennessee pioneered the mobile-only model as the first US state to launch sports betting with no retail sportsbooks (Nov 2020). It is also the only state to tax operators on handle (1.85%) rather than…

06

West Virginia WV

Operators 7 operators Tracked operators 7 Regulator West Virginia Lottery

West Virginia was an early mover launching retail betting in August 2018 and online in December 2018. The market grew to 7 active online sportsbooks by 2026 (DraftKings, FanDuel, BetMGM, Caesars, Fana…

08

Arkansas AR

Operators 5 operators Tracked operators 4 Regulator Arkansas Racing Commission

Arkansas has a unique 51% revenue-share rule that kept major operators out until 2026. DraftKings and FanDuel finally launched in March 2026 after receiving approval.

09

Louisiana LA

Operators 8 operators Tracked operators 8 Regulator Louisiana Gaming Control Board

Louisiana has a parish-by-parish approval system. 55 of 64 parishes allow sports betting. The online tax was raised to 21.5% in 2025.

FAQ

Common Questions


What states are in this category?

9 states currently fall in this category: Virginia, North Carolina, Florida, Kentucky, Tennessee, West Virginia, Mississippi, Arkansas, Louisiana. The list updates whenever a state's market structure changes (operator count, tax rate, or legal status).

Why does this category matter for bettors?

The Southeast is the most regionally fragmented US sports-betting cluster: monopoly markets (FL), aggressive multi-operator markets (VA, NC, TN), and entirely-illegal holdouts (GA, SC, AL) all coexist. State-line proximity creates real bettor-arbitrage between markets.

How were these states selected?

States are grouped by US Census Bureau geographic region.

Where can I see the underlying data?

Each state has a dedicated guide page (/states/[slug]/) with the full operator list, tax history, regulator information, and timeline. For aggregate fiscal data across all 38 legal jurisdictions, see our /research/sports-betting-tax-revenue/ analysis.