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bet365

bet365 is the largest privately-held sportsbook in the world, founded in the UK in 2000 by Denise Coates. While dominant globally, bet365 entered the US market gradually starting with New Jersey in 2019. Known for deep international markets (especially soccer and cricket), the industrys best early cash-out feature, and consistently generous welcome bonuses.

Parent CompanyHillside (Gaming) ENC (private)
Founded2000
HeadquartersStoke-on-Trent, United Kingdom
Live States17
Overview

About bet365


bet365 is the largest privately-held sportsbook in the world, founded in the UK in 2000 by Denise Coates. While dominant globally, bet365 entered the US market gradually starting with New Jersey in 2019. Known for deep international markets (especially soccer and cricket), the industrys best early cash-out feature, and consistently generous welcome bonuses.

What Makes bet365 Different

Unmatched international sports coverage and the most mature live betting and cash-out system in the industry. Often offers the most generous new-user bonus of any US book.

Typical Welcome Offer Bet $10, Get $365 in Bonus Bets (Win or Lose)
Key Facts

What You Should Know


  • Founded by Denise Coates in 2000 — she remains CEO and majority owner
  • Largest privately-held sportsbook in the world by revenue
  • Covers 40+ sports including niche international markets like cricket, darts, and snooker
  • Industry-leading early cash-out functionality on live bets
  • Expanding rapidly in the US — added multiple states throughout 2024 and 2025
  • Also runs a massive global online casino operation