bet365
bet365 is the largest privately-held sportsbook in the world, founded in the UK in 2000 by Denise Coates. While dominant globally, bet365 entered the US market gradually starting with New Jersey in 2019. Known for deep international markets (soccer and cricket especially), strong early cash-out functionality, and consistently generous welcome bonuses.
Our take The pick for international-sports bettors and anyone chasing the largest welcome offer in the US market.
Signature Features
Visual breakdowns of the operator features referenced throughout this review. Editorial illustrations are clearly tagged; real screenshots replace them as our editorial team captures them.
Editorial illustrationPros
- Most generous new-user bonus in the US ($365 in bonus bets, win or lose)
- Best-in-class early cash-out functionality on live bets
- Deepest international sports coverage (soccer, cricket, tennis)
- 40-plus sports with niche markets unmatched stateside
Cons
- 18-state US footprint still trails the top-3 operators
- Interface assumes some sportsbook fluency and is less beginner-friendly than top US books
- Customer service slower than top competitors
About bet365
bet365 is the largest privately-held sportsbook in the world, founded in the UK in 2000 by Denise Coates. While dominant globally, bet365 entered the US market gradually starting with New Jersey in 2019. Known for deep international markets (soccer and cricket especially), strong early cash-out functionality, and consistently generous welcome bonuses.
What Makes bet365 Different
Unmatched international sports coverage and a mature live betting and cash-out system. The new-user bonus is often the most generous offered by any US book.
What You Should Know
- Founded by Denise Coates in 2000; she remains CEO and majority owner
- Largest privately-held sportsbook in the world by revenue
- Covers 40+ sports including niche international markets like cricket, darts, and snooker
- Industry-leading early cash-out functionality on live bets
- Expanding rapidly in the US, adding multiple states across 2024 and 2025
- Also runs a massive global online casino operation
bet365 is Live in 18 States
bet365 operates in the following US states and territories. Click any state for a full guide to legal sports betting in that market; including which operators are available, tax rates, and state-specific laws.
Arizona
★ Dedicated siteColorado
★ Dedicated siteIllinois
★ Dedicated siteIndiana
★ Dedicated siteIowa
★ Dedicated siteKansas
★ Dedicated siteKentucky
★ Dedicated siteLouisiana
★ Dedicated siteMaryland
★ Dedicated siteMichigan
★ Dedicated siteMissouri
★ Dedicated siteNew Jersey
★ Dedicated siteNew York
★ Dedicated siteNorth Carolina
★ Dedicated siteOhio
★ Dedicated sitePennsylvania
★ Dedicated siteTennessee
★ Dedicated siteVirginia
bet365 vs the Field
Side-by-side comparisons against the operators readers most often weigh against bet365. Each opens the full editorial breakdown.
Other US Sportsbooks
Compare bet365 with other major US sports betting operators.